06/24/2004: "A Question about Pricing and Frames"
I've been debating how to handle the issue of the frames I'm using for my show. In the past I haven't framed work so I've never dealt with this issue before. I've seen a lot of artists only list one price for the piece (which implies the cost of the frame is included) while others list the price like $400/$450 or $400 ($450 framed). I'm not sure which of the three options I should choose. I mean, I did continue the paintings around the sides of the strechers so they look fine displayed without frames and if I subtract the cost of the frames from the total price it might make the paintings more affordable. On the other hand, it might just make things easier to only have one fee.
Another thing is that I know upscale galleries don't put prices on the title cards and instead put them on a seperate price list...but I'm not at an upscale gallery and I think I'll just list the price on the card. I tried the separate list before and had people ask me later why I wasn't selling my work this time.
Anyway, I need to get the title cards made up pretty soon and at the moment I'm not leaning one way or the other on the whole frame cost issue. All I know is that getting all these paintings frames added a significant fee to my overhead.