03/08/2005: "Go directly to dead..."
There is a really depressing commercial I keep seeing for Direct TV. It starts with a little boy watching a black and white episode of I Love Lucy... he leaves the room and as he enters the next room (with another TV), he morphs about 10 years, and this keeps happening from room to room with progressively larger sets, until he hobbles into the last room, an old man, and sits down in his recliner in front of the last... colossal sized, life-altering color TV lit up like a shrine.
Sitting at his feet is a young boy, the same age as the boy in the start of the commercial, staring at the set with the same stupefied glazy eyed stare of the damned. Then the narrator says something to the effect that television is the most essential element in the cycle of life.
I think it strikes me as so terrifying because I personally watch an excessive amount of TV and this commercial is like watching someone's entire life waste away in front of a television within the space of a few seconds. What were the ad execs thinking with this thing? It doesn't make me want to run out and buy Direct TV, it makes me want to hurl my existing TV out the window and break out into the *real* world!!! (By the way, I once went out with a guy primarily because I liked his bumper sticker: "Kill Prime Time - Read a Book")
Oh wait, it's 11:00, I have to go...Jon Stewart is on! :blush: